Struggling with the basics of social media usage as a small business owner? Caitlyn of Malt + Stone is going to share the art of consistently showing up, best practices, do's and do nots along with addressing each small businesses social media largest pain points in this two hour workshop.
Topics we will be covering:
- Overview of popular platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.)
- Differences between platforms and their audiences
- Defining goals for social media presence (brand awareness, customer engagement, lead generation, etc.).
- Content planning and scheduling.
- Understanding different types of content (text, images, videos, infographics, etc.).
- Tools and apps for creating visuals and videos + a tutorial on Reels, Static Posts and Stories.
- Building and nurturing online communities